Last year, Heather Donlan Photography went through the daunting task of changing our entire identity and branding. We had the same logo and look for almost 10 years and it was time for a change. This is no easy task as we had to change all of our business cards, marketing materials, envelopes, ads…the list goes on.
So, in order to do it right, we hired Hot Dog Design out of Springfield, IL, who are marketing and branding experts. After many months of proofing and fine tuning the designs, Hot Dog presented us with a comprehensive identity and marketing package. We have just been informed that our logo and mailing piece won gold medals in the prestigious ADDY Awards. The ADDY’s are big for the advertising and design industry and we are happy for Hot Dog as they are truly talented artists. Here is a short blurb about the ADDY’s:
“With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes andentrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by theadvertising industry for the industry.”
Our materials have already won a gold in the first rounds and now they move onto the national level to win the big prize. We congratulate Hot Dog Design and pat ourselves on the back for a job well done.
